The latest UK TV Exports report from Pact reveals that exports of British-owned TV programmes have rebounded strongly, reaching a record £2.02 billion (€2.29 billion) in 2024/25. This marks a significant increase from the £1.82 billion (€2.07 billion) recorded the previous year, signaling a recovery after what the trade body described as a period of instability in global markets.
The 3Vision study highlights the role of distributors in maximizing the value of existing catalogues. Library titles, including series like Doctor Who, Ludwig, Nightsleeper and All Creatures Great and Small, accounted for 44% of total sales, up four percentage points year-on-year. This reflects buyers' interest in back catalogue series to fill schedules within budget constraints.
The United States remains the top market for UK TV exports, with revenues up 34% year-on-year. North America showed the strongest regional growth overall, increasing by 32% to an all-time high of £977 million. Europe and Australia also experienced solid growth, with increases of 18% and 17% respectively. Italy and France saw a sharp recovery following declines last year, while Latin America, Asia, and Sub-Saharan Africa all experienced significant declines, particularly in Mexico, South Africa, and China.
Finished programme sales remain the largest revenue stream, growing by 5% to £1,069 million and representing 53% of exports. International production rose 8% to £349 million, while formats and co-productions grew 13% and 5% to £244 million and £126 million respectively. Revenues from non-programme consumer products climbed to £212 million, representing 11% of total exports.
Scripted drama continues to be the dominant genre, contributing 46% of export revenues. Entertainment fell to 24% after gains last year, while comedy and factual saw small declines, and kids content increased its share by two percentage points. Contrary to expectations, sales to traditional broadcasters increased to 54% of the total, with a corresponding decrease in sales to VOD services.
Pact CEO John McVay OBE commented on the results, stating: “The report shows that yet again despite the global economic challenges, British TV content continues to be attractive to international audiences. Although experiences for each distributor varies, the strength and quality of library catalogues is proving to be important as we navigate these difficulties over the coming years.”