KTVT, the CBS affiliate serving the Dallas–Fort Worth area, has begun broadcasting its 11 a.m. newscast from its extended reality studio. This shift, which took place on October 14, 2025, builds upon the station's prior adoption of the technology for weather and sports segments.
"This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting," the station stated on LinkedIn.
CBS has been progressively integrating virtual and augmented reality features throughout its local broadcasting stations throughout the country. CBS News Atlanta launched in September using a completely virtual studio configuration. Other CBS stations, including WCBS in New York and the CBS News 24/7 streaming platform, have also incorporated virtual environments into their standard broadcasts.
Furthermore, CBS shows such as “60 Minutes” and “CBS News Sunday Morning” have historically utilized green screen technology for specific parts, typically on a smaller scale. CBS has yet to announce plans to move other newscasts at CBS News Texas to entirely virtual production. Based on the network's present path, CBS News and Stations has created a broader national network of augmented and virtual reality resources than other U.S. station groups, even though similar projects are being pursued elsewhere in the industry.