«DDK Itanagar (Arunprabha)» is a public television channel based in Itanagar, the capital city of Arunachal Pradesh, a state in northeastern India. The channel's name, Arunprabha, is a Sanskrit word that means 'radiance of the dawn', reflecting the state's unique cultural heritage and vibrant landscape.

«DDK Itanagar (Arunprabha)» broadcasts a diverse range of programming, including news, entertainment, educational programs, and cultural shows, primarily focused on the state of Arunachal Pradesh. The channel aims to inform, educate, and entertain the local population, showcasing the region's rich culture, traditions, and natural beauty.

The channel serves as a crucial platform for promoting the state's development, highlighting its achievements, and fostering a sense of pride among its residents. «DDK Itanagar (Arunprabha)» plays a significant role in connecting the people of Arunachal Pradesh to the wider world, providing them with access to information and entertainment.