«Colors» is a prominent Hindi-language entertainment channel based in India. Launched on 21 July 2008, it is owned and operated by Viacom18, a joint venture between Network18 and ViacomCBS. The channel is known for its diverse programming, catering to a wide range of audiences.

«Colors» boasts a popular lineup of dramas, encompassing a variety of genres from daily soaps to historical epics. The channel has also gained recognition for its reality shows, including talent contests, cooking competitions, and social experiments. Additionally, «Colors» broadcasts a selection of Bollywood movies and other cinematic offerings.

The channel has consistently maintained its position as one of the most-watched Hindi-language entertainment channels in India. Its success can be attributed to its strategic programming, high-quality production values, and ability to resonate with audiences across different age groups and demographics.

«Colors» has also expanded its reach beyond India through its international broadcasts. The channel is available in several countries across the globe, reaching a wider audience and promoting Indian entertainment to the world.

Notable programs on «Colors» include “Naagin”, a popular supernatural drama series, “Bigg Boss”, a reality show based on the Dutch format “Big Brother,” and “Jhalak Dikhhla Jaa”, a dance reality show. These programs have consistently garnered high viewership ratings and have become synonymous with «Colors» branding.