Network 10 has inaugurated a state-of-the-art virtual production studio in Melbourne. This innovative space, known as Studio 1A, integrates a vast chromakey area with cutting-edge virtual production software. The studio also boasts automated cameras and sophisticated graphics, all powered by the Unreal Engine.
Martin White, vice president of news at Network 10, emphasized how this technological advancement supports the network’s growing audience. “Our local 5pm bulletin is up 9% year-on-year across all markets, and we know how important the Melbourne market is,” White said. “Victorians love local news, so I’m thrilled we’re able to give them an unparalleled, immersive local news, sport and weather experience with this new technology.”
The remotely operated camera systems seamlessly interface with the graphics platform, enabling the creation of intricate effects during live broadcasts. This capability facilitates camera movements and scene transitions that would be challenging to execute in conventional studio environments, or that would necessitate a larger production team.
Network 10 designed the new facility to handle various program types, ranging from standard news broadcasts to special events. The move follows a similar trend at its U.S. affiliate, CBS News, which has significantly invested in virtual production for its local stations and its streaming platform, CBS News 24/7.
White described the studio as “just a first step” in the network's ongoing technology development strategy, although specific details concerning future investments or the potential expansion of virtual production capabilities to other regions have not yet been disclosed.