«Zu TV» is an Indian Hindi-language entertainment channel owned by Zee Entertainment Enterprises Limited. It caters to a wide audience with a diverse programming lineup, encompassing reality shows, music videos, and Bollywood films. The channel's focus is on providing engaging and entertaining content that resonates with viewers across India and the diaspora.

«Zu TV» is known for its popular reality shows, which often feature themes related to music, dance, or talent. These shows provide a platform for aspiring artists to showcase their skills and compete for recognition. The channel also broadcasts a wide variety of music videos, covering various genres and featuring both established and emerging artists.

In addition to its entertainment programming, «Zu TV» also features a selection of Bollywood films, both new releases and classic favorites. This allows viewers to enjoy a wide range of cinematic experiences, from romantic comedies to action thrillers. The channel's programming is carefully curated to ensure a balanced mix of genres and appeal to a broad audience.