«Rai Premium» is a free-to-air television channel offered by Rai, Italy's national public broadcasting company. Launched in 2003 as RaiSat Premium, it was initially a subscription-based channel available on satellite platforms.

However, with the rebranding and restructuring of Rai's television channels in 2010, «Rai Premium» transitioned into a free-to-air channel. This move aimed to expand the channel's reach and provide a wider audience with access to its programming.

As its name suggests, «Rai Premium» primarily focuses on broadcasting a curated selection of Italian TV series and films. The channel's programming schedule features a mix of classic and more recent productions, catering to a diverse range of viewers and their nostalgic or entertainment preferences.

Viewers can enjoy popular Italian dramas, comedies, crime series, and historical dramas that have previously aired on Rai's flagship channels. «Rai Premium» offers a chance to revisit beloved characters and storylines or catch up on acclaimed shows they may have missed during their original broadcast.

In addition to series, «Rai Premium» also showcases a selection of Italian films, encompassing various genres such as comedy, drama, and romance. This focus on Italian productions reinforces the channel's commitment to promoting and celebrating the country's rich cinematic and television heritage.

«Rai Premium» operates as a thematic channel under the umbrella of Rai, which holds the broadcasting rights to a vast library of Italian television and film content. The channel's programming schedule is carefully curated to showcase a diverse and appealing selection of this extensive archive.

The target audience for «Rai Premium» is primarily Italian viewers seeking high-quality entertainment in their native language. The channel's focus on reruns of popular shows and films makes it an attractive option for those who may have missed them during their original broadcast or wish to relive favorite moments.

«Rai Premium»'s availability as a free-to-air channel ensures its accessibility to a broad audience across Italy. Viewers can access the channel through various means, including digital terrestrial television (DTT), satellite, and cable television platforms, depending on their location and provider.

Overall, «Rai Premium» plays a significant role in the Italian television landscape by offering a dedicated platform for showcasing the country's rich history of television and film production. With its focus on reruns of popular and acclaimed shows and films, the channel caters to a wide audience seeking quality entertainment and a nostalgic journey through Italian television history.

Whether viewers are looking to catch up on missed episodes, relive favorite moments, or simply enjoy high-quality Italian productions, «Rai Premium» provides a valuable entertainment option as a free-to-air channel accessible to a broad audience throughout Italy.