KTVT, the CBS affiliate serving the Dallas–Fort Worth area, has begun utilizing its extended reality studio for its 11 a.m. newscast. This change, which was implemented on October 14, 2025, expands upon the station's existing use of the technology for weather and sports segments.
"This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting," the station announced on LinkedIn. This move aligns with CBS's broader strategy of incorporating virtual and augmented reality across its stations nationally.
CBS News Atlanta premiered in September with a fully virtual studio environment. Other CBS properties, including WCBS in New York and the CBS News 24/7 streaming service, have also incorporated virtual sets into their routine programming. Even established programs like “60 Minutes” and “CBS News Sunday Morning” have previously employed green screen technology for specific segments, albeit on a smaller scale.
It remains unconfirmed whether other newscasts at CBS News Texas will transition to complete virtual production. However, based on its current direction, CBS News and Stations has developed a more comprehensive national network of augmented and virtual reality facilities than other station groups in the U.S., even though comparable initiatives are developing within the media industry.