«Pyatnica! (+4h)» is a Russian entertainment television channel that caters to a wide audience with its diverse programming. Known for its focus on light-hearted and engaging content, the channel features a mix of reality shows, talk shows, and movies.

The channel's programming often centers around themes of relationships, personal growth, and everyday life, often presented in a humorous and relatable manner. «Pyatnica! (+4h)» has become popular for its ability to entertain and provide viewers with a sense of escapism and lightheartedness.