«MTV Austria» is the Austrian iteration of the global entertainment powerhouse MTV, renowned for its music videos and youth-oriented programming. Since its launch in Austria, the channel has become a significant presence in the local media landscape, catering to a demographic of young adults and teenagers.

The channel's programming comprises a mix of music videos showcasing the latest hits and emerging artists, alongside a lineup of popular reality shows, and original programming developed specifically for the Austrian audience. «MTV Austria» also frequently features local musicians and artists, promoting the Austrian music scene and cultural identity.

Beyond its core focus on music and entertainment, «MTV Austria» has expanded its programming to encompass a broader range of content relevant to its target audience. This includes documentaries, social commentary, and shows addressing topics of interest to young adults. «MTV Austria» leverages its platform to engage in conversations about social issues and to promote awareness of important causes.