MTV India is an Indian television channel that is part of the global MTV network. It is owned by Viacom18, a joint venture between ViacomCBS and Network18. Launched in 1995, MTV India has become a cultural phenomenon, playing a significant role in shaping the tastes and preferences of Indian youth.

The channel is known for its diverse programming, catering to a wide range of interests. MTV India primarily focuses on music videos, showcasing both popular Bollywood hits and international chart-toppers. The channel also airs a variety of reality shows, including dating shows, talent contests, and adventure series. These shows often feature young and aspiring individuals, offering them a platform to showcase their skills and personalities.

Beyond music and reality shows, MTV India also broadcasts a selection of movies, primarily youth-oriented films, including both Indian and international productions. The channel regularly features special programming, such as awards shows and concerts, highlighting the best of Indian and international music and entertainment.

MTV India has consistently remained at the forefront of youth culture in India, influencing fashion, music, and trends. The channel's programming has often reflected contemporary social issues and concerns, fostering dialogue and awareness among young viewers.

Through its diverse and engaging programming, MTV India has established itself as a leading entertainment channel in the country, connecting with a vast audience of young viewers and shaping the landscape of Indian television.