«STV West» is a regional television station based in Scotland, specifically serving the western region of the country. The channel is part of the STV network, a major broadcaster in Scotland. «STV West» focuses on delivering local news, programming, and entertainment tailored to the interests and needs of the viewers in its designated area.

As a regional channel, «STV West» plays a crucial role in connecting communities and providing a platform for local voices. It covers a wide range of topics, from local politics and current events to community initiatives, cultural happenings, and the latest in entertainment and lifestyle trends.

«STV West» differentiates itself from national channels by offering a hyperlocal perspective and providing a unique window into the culture and daily life of the region. It often features local personalities, businesses, and stories that resonate with its viewers. This focus on local content fosters a sense of community and belonging among residents of the western region of Scotland.