«Isai Aruvi» is a popular Tamil language television channel that broadcasts a diverse array of programming to a wide audience. The channel is known for its mix of entertainment, music, movies, and popular shows.

«Isai Aruvi» features a variety of programs catering to different tastes, including music videos, reality shows, talk shows, dramas, and comedies. The channel also showcases popular Tamil films, both new releases and classics, providing viewers with a curated selection of cinematic experiences.

One of the key features of «Isai Aruvi» is its extensive music library. The channel plays a wide range of Tamil music, from traditional folk songs to contemporary pop hits, providing a platform for both established and emerging artists. Music programs often feature live performances, interviews, and behind-the-scenes insights into the world of Tamil music.

«Isai Aruvi» is a significant part of the Tamil entertainment landscape, providing viewers with a comprehensive entertainment experience. The channel's commitment to showcasing a diverse range of programs and its focus on promoting Tamil culture have contributed to its popularity and widespread reach.