«&Pictures» is a popular Indian entertainment channel owned and operated by Zee Entertainment Enterprises Limited. It is known for its diverse selection of movies, shows, and programs, catering to a wide audience across India. The channel features a blend of Bollywood blockbusters, international films, and original programming, with a strong emphasis on family-friendly content.

«&Pictures» has carved out a niche in the Indian entertainment landscape by offering a unique mix of genres, including action, comedy, drama, romance, and thrillers. The channel regularly screens popular Indian films, often premiering them soon after their theatrical release. It also showcases a selection of international movies, both recent releases and classics, ensuring a varied viewing experience.

In addition to movies, «&Pictures» also features a variety of original programming, such as reality shows, game shows, and music programs. These shows often feature popular Indian celebrities and personalities, adding to the channel's appeal. The channel's programming is strategically planned to cater to different time slots, ensuring a steady stream of entertainment for its viewers.

«&Pictures» has become a household name in India, synonymous with quality entertainment. Its focus on family-friendly content, combined with its diverse programming lineup, has made it a popular choice for viewers of all ages. The channel continues to evolve and innovate, consistently offering fresh and engaging content to its loyal audience.