«Imedi TV» is a leading Georgian television channel known for its diverse programming, encompassing news, entertainment, and cultural shows. It is considered one of the most popular and influential channels in Georgia, reaching a wide audience across the country.

The channel's programming includes a range of genres, catering to a broad demographic. It broadcasts news programs that cover local, national, and international events, providing viewers with comprehensive coverage of current affairs. «Imedi TV» is also known for its popular entertainment shows, which include reality programs, game shows, talk shows, and music performances. These programs offer viewers a blend of lighthearted entertainment and compelling narratives.

Beyond its entertainment and news offerings, «Imedi TV» also features a variety of cultural programs, showcasing Georgian arts, music, and traditions. These programs aim to promote and preserve Georgian cultural heritage, highlighting the rich tapestry of the country's artistic expressions.

«Imedi TV» has a significant impact on Georgian society, playing a role in shaping public opinion and discourse. Its news programming and in-depth coverage of important issues contribute to the national conversation. The channel's entertainment programming provides viewers with a source of enjoyment and escapism, while its cultural programming celebrates and preserves the unique identity of Georgia.