«TVM Malagasy» is the national television channel of Madagascar, providing a wide range of programming that caters to diverse interests. As the primary broadcasting entity in the country, it plays a significant role in informing and entertaining the Malagasy population.

The channel's programming encompasses various genres, including news, entertainment, cultural shows, documentaries, and educational content. Its news broadcasts provide updates on current events both domestically and internationally, while its entertainment programming features a mix of local and foreign productions, including dramas, comedies, reality shows, and music videos.

«TVM Malagasy» also dedicates a significant portion of its programming to promoting Malagasy culture. This includes showcasing traditional music, dance, and theatre, as well as documentaries that highlight the country's rich history, art, and heritage.

The channel's commitment to cultural preservation and education has made it a vital part of Malagasy society, fostering a sense of national identity and pride. It serves as a platform for showcasing the country's talents and promoting its cultural achievements to both domestic and international audiences.