«Nova Lady» is a Czech television channel that primarily targets a female audience. Launched as part of the Nova Group, a prominent media network in the Czech Republic, «Nova Lady» offers a blend of programming tailored to women's interests.

The channel's schedule features a mix of romantic series and telenovelas, often sourced from various international productions. These dramas, with their captivating storylines and engaging characters, form a core part of «Nova Lady's» programming strategy.

Beyond fiction, «Nova Lady» also incorporates lifestyle shows into its lineup. These programs cover topics such as cooking, fashion, beauty, health, and relationships, offering advice and inspiration to its viewers.

The channel's programming aims to provide a mix of entertainment and escapism, catering to the diverse tastes and preferences of its female viewership. «Nova Lady's» focus on romantic narratives and lifestyle content reflects a strategy designed to resonate with its target demographic.

«Nova Lady's» presence within the Czech media landscape highlights the growing trend of specialized channels catering to specific niche audiences. As part of a larger media group, «Nova Lady» benefits from established infrastructure and resources, allowing it to deliver a consistent flow of programming tailored to its viewers.