The highly anticipated Ligue 1 channel from LFP Media has launched just in time for the first weekend matches. This new streaming service boasts impressive distribution, readily available through major French internet service providers (ISPs). Viewers can access the games via SFR, Orange, Bouygues, and Free, demonstrating a commitment to widespread accessibility.
The multi-operator strategy underscores the League's dedication to maximizing reach. Amazon has already added Ligue 1+ to its channel lineup, as has DAZN. Interestingly, Canal+ has opted out of distribution at this time.
To attract subscribers, an aggressive pricing strategy has been implemented. Amazon Prime offers a compelling introductory rate of €12.99 per month with an annual commitment. Meanwhile, the League and other operators have introduced even more competitive promotional offers. One such offer provides a preferential rate of €9.99 per month for the initial three months, increasing to €14.99 thereafter. This deal is only available for subscriptions before August 31st.
This pricing offensive signals a proactive market penetration strategy aimed at establishing a robust subscriber base quickly. The introductory offers reflect the current economic realities faced by sports broadcasters, not only in France but globally. This is underscored by DAZN Spain's recent announcement of a discounted rate for viewers under 30.