Ukr Live is an information channel that operates in the format of YouTube and social networks. The channel focuses on covering current social issues related to education, business, innovation, environmental problems, and human rights. Ukr Live provides information about events that do not always make it to the top news but are important for society.
The channel strives to adhere to the principles of objectivity and accuracy in its materials. Ukr Live targets an audience under the age of 45 who are interested in current societal problems and are looking for alternative sources of information.