Bango, a leading global mobile commerce platform, has announced an agreement with Disney to expand the reach of the Disney+ subscriber base. The agreement will see Disney+ offered through select consumer offers with telecom operators and other service providers via Bango’s Digital Vending Machine (DVM).
Under the agreement, Disney+ will be available in select markets to sell with mobile phone and broadband plans, and with other consumer services. This move will help Disney+ further expand its more than 150 million strong worldwide subscriber base by opening up new, indirect channels through Bango.
“Disney+ is already a top entertainment choice for consumers worldwide and making the service available through Bango will provide more opportunities to reach new customers and further expand its already impressive membership base,” said Bango CMO Anil Malhotra. “As indirect subscriptions continue to grow, Bango ensures a seamless and quick solution for market-leading products and services.”
Bango DVM enables mobile operators and other consumer services to be able to offer Disney+ to their customers through promotional and “a la carte” offers in subscription hubs where multiple subscriptions from a wide variety of categories can be paid for and managed all in a single place.