KTVT, the CBS-owned station serving the Dallas–Fort Worth metroplex, is now broadcasting its 11 a.m. newscast from its extended reality studio. The transition, which took place on October 14, 2025, comes after the successful implementation of this technology in both weather and sports segments.
The station shared its excitement on LinkedIn: “This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting.” This move is part of a broader initiative by CBS to incorporate virtual and augmented reality capabilities across its local stations throughout the country.
CBS News Atlanta, for instance, premiered in September with a completely virtual studio. Other CBS entities, including WCBS in New York and the CBS News 24/7 streaming service, have also adopted virtual environments into their regular broadcasts. Beyond these advancements, long-standing CBS programs like “60 Minutes” and “CBS News Sunday Morning” have utilized green screen technology for specific segments, though usually in a more limited scope.
While CBS hasn't confirmed any plans to shift additional newscasts at CBS News Texas to fully virtual production, the network’s current strategy indicates a widespread deployment of augmented and virtual reality facilities. This makes CBS News and Stations a frontrunner among U.S. station groups in this area, even as similar endeavors gain momentum elsewhere in the broadcasting industry.