The BBC World Service is undergoing a significant transformation of its global distribution network, moving from satellite to an IP-based delivery system. This initiative is a collaboration with Encompass Digital Media and Zixi. The initial phase, completed at the end of March, successfully transitioned all European partners to IP distribution.
The next phase involves a phased rollout across the Americas, Pacific, Africa, and Asia. The BBC World Service is leveraging Encompass’ Altitude Connect platform, integrating Zixi’s IP delivery technology with Altitude Media Cloud, Encompass’ global broadcast cloud platform. "Transitioning BBC World Service distribution to IP represents a major milestone in our commitment to modernizing how we serve markets worldwide," stated Nigel Fry, Director Distribution, International Services, BBC News. "With the support of Encompass and Zixi, we are ensuring that BBC World Service continues to deliver trusted news and information to audiences, wherever they are, with greater reach and security than ever before."
This shift allows for more efficient content delivery across various digital and broadcast platforms. It also provides uninterrupted service in areas with unreliable or expensive satellite coverage. The IP transition enables targeted content delivery, allowing for better responses to market dynamics and evolving audience needs. Marc Bruce, CEO of Encompass Digital Media, commented: “This project is a significant step forward in modernising broadcast infrastructure, allowing for greater flexibility, cost efficiency, and enhanced security. By moving away from satellite, we are enabling the BBC to reach its global audience with unmatched flexibility and precision.”
Marc Aldrich, CEO of Zixi, added: “Our technology ensures the highest level of reliability, security, and scalability, allowing the BBC World Service to expand its reach and maintain its reputation for excellence in global broadcasting. This project is a testament to the future of content delivery, where IP distribution becomes the gold standard for efficiency and innovation.” The migration involves hundreds of radio and TV partners, transitioning them from specialized receiver hardware to standard, software-based solutions.