Network 10 has officially opened the doors to its new virtual production studio, located in Melbourne. Known as Studio 1A, the facility combines advanced chromakey technology with sophisticated virtual production software, automated camera systems, and real-time graphics powered by the Unreal Engine.
According to Martin White, vice president of news at Network 10, this investment reflects the network's commitment to serving its growing audience. “Our local 5pm bulletin is up 9% year-on-year across all markets, and we know how important the Melbourne market is,” White stated. “Victorians love local news, so I’m thrilled we’re able to give them an unparalleled, immersive local news, sport and weather experience with this new technology.”
The studio’s automated camera systems can be controlled remotely and are seamlessly integrated with the graphics platform, enabling the creation of intricate visual effects during live broadcasts. This technology facilitates camera movements and scene transitions that would otherwise be complex or require more personnel with traditional setups.
The design of the facility is versatile, allowing it to be used for various program formats, including news broadcasts and special events. This move echoes the strategy of its U.S. counterpart, CBS News, which has also invested heavily in virtual production for its local stations and its streaming platform, CBS News 24/7.
While describing the new studio as “just a first step,” White didn’t reveal specific details about future technological investments or plans to extend virtual production capabilities to other locations.