Channel 4's new digital-first food channel, Served, has proven to be a significant success, amassing almost 4.8 million views across TikTok, Instagram, and YouTube Shorts in its inaugural month.
The channel's concept centers around five creator chefs who celebrate the UK's diverse food culture by presenting tasty and accessible recipes. This aligns perfectly with Channel 4's Digital First strategy.
Catriona White, Channel 4's commissioning editor of Served, expressed her enthusiasm: “I am thrilled to see Channel 4 Served go live, with our collective of brilliant creator chefs already resonating with an engaged audience. Designed to be super snackable, shareable and delicious doable, Served is plating up a Channel 4 twist to social-first food content. Made by fresh, new regional voices and produced in our purpose-built studio by 4Studio, I can’t wait for Served to entertain and inspire audiences around the UK.”
Filmed in a purpose-built studio at Sticks & Glass in Leeds, where Channel 4 is now headquartered, Served benefits from a strategic location and modern facilities.
Nyall Cook, executive producer for 4Studio, added: “Served is already cooking with both fantastic content and brilliant viewer engagement. It’s exciting to oversee such a tasty production right in the centre of Leeds and working with a brilliant group of creator chefs representing and celebrating the diversity of UK food culture in their own unique and totally entertaining ways.”
Served is commissioned by Catriona White and executive produced for 4Studio by Nyall Cook.