KTVT, the CBS affiliate serving the Dallas–Fort Worth area, has transitioned its 11 a.m. newscast to its extended reality studio. This change, which went into effect on October 14, 2025, builds upon a previous implementation of the technology for weather and sports segments.
“This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting,” the station announced on LinkedIn.
CBS has been actively incorporating virtual and augmented reality functionalities across its local stations nationwide. In September, CBS News Atlanta launched with a completely virtual studio environment. Other CBS properties, including WCBS in New York and the CBS News 24/7 streaming service, have also integrated virtual environments into their regular broadcasts.
Furthermore, CBS programs like “60 Minutes” and “CBS News Sunday Morning” have utilized green screen technology for certain segments for a considerable time, typically in a more limited capacity. There has been no official announcement from CBS regarding the potential transition of other newscasts at CBS News Texas to complete virtual production.
Based on the network's current path, CBS News and Stations has developed a national network of augmented and virtual reality capabilities more extensively compared to other U.S. station groups, despite similar initiatives happening elsewhere in the broadcasting sector.