After a 23-year absence, NBA broadcasts are returning to NBC, bringing back familiar sounds and sights but with a modern twist. While Jim Fagan won't be physically present, his iconic voice will be recreated through AI technology. Paired with John Tesh's memorable "Roundball Rock" theme, this blend of nostalgia and innovation marks NBC Sports' strategy for reclaiming its NBA footprint.
Executive producer Sam Flood emphasized the balance between honoring the past and embracing the future. "We’re obviously going to lean into the past, but we’re going to build forward and grow the game and grow with the game," he stated during a media conference call.
One key innovation is the shift from traditional broadcast booths to courtside positions for analysts. This move allows for closer proximity to the teams and a more immersive viewing experience. Analysts will attend morning shootarounds to gather insights and provide team-specific commentary during the games.
Flood elaborated on this approach, saying, “They’ll be sitting as close as possible to the bench of their respective teams, and they will break down the game as if they’re calling it from that lens.” This concept was previously tested in NBC's NHL coverage.
Technical advancements allow NBC to recreate familiar elements. The AI-generated Fagan voiceovers will provide continuity, recreating his distinctive style while delivering modern promotional content. Graphics team leaders Tripp Dixon and Chad Hudson have developed a broadcast package that incorporates nostalgic elements, such as the animated peacock, within a contemporary framework.
However, NBC also acknowledges the need to meet modern viewer expectations. Scoreboards and real-time statistics, now standard, were not always present in past broadcasts. “If we went all the way back and did our old-school telecast, you wouldn’t see the scoreboard in full-time,” Flood noted.
The broadcast schedule involves complexities. Monday games will stream exclusively on Peacock, featuring the experimental bench-side coverage. Tuesday doubleheaders will be broadcast regionally, with Peacock carrying both nationally.
Mike Tirico acknowledged the challenges of balancing NBA coverage with other sporting events. Flood summarized the network's philosophy: “Our job is to improve every night. If you’re not getting better, you’re getting worse.”
The season opener is a significant moment, showcasing both technical capabilities and symbolic value. As NBC returns to NBA broadcasting, it aims to appeal to longtime fans while attracting new audiences with its innovative approach to sports television.