Netflix has revealed ambitious internal targets, aiming for a $1 trillion market capitalization and a doubling of its revenue by 2030. This optimistic projection, reported by the Wall Street Journal, follows a year where the company recorded $39 billion in revenue and 301.63 million global subscribers.
The company’s strategy also includes tripling its operating income from last year’s $10 billion. To achieve this, Netflix intends to grow its subscriber base to approximately 410 million by 2030. While growth in mature markets like the US presents challenges, the focus will be on expanding into international markets with high broadband penetration, such as India and Brazil.
While acknowledging that a US recession could negatively impact their business, Netflix executives remain confident, noting that previous economic downturns have seen people retain television subscriptions due to their affordability. It is worth noting that these internal projections were made before the announcement of steep international tariffs by President Trump.