Despite global financial uncertainty, Netflix has announced impressive first-quarter results for 2025. The company reported revenue of $10.54 billion, surpassing analyst predictions of $10.52 billion, representing a 13% increase. This strong performance is attributed to a combination of factors, including healthy member growth and strategic adjustments to subscription pricing.
Looking ahead, Netflix is projecting revenue of $43.5 billion by 2025. This ambitious forecast is based on continued growth in its subscriber base, further increases in subscription fees, and a substantial increase in advertising revenue – a “rough doubling,” according to the company. The UK-produced drama, Adolescence, has also contributed significantly to the platform's success, becoming Netflix's most popular English series ever with over 124 million views.
While Netflix is now less forthcoming about precise subscriber numbers, it estimates its audience at over 700 million people, with more than two-thirds residing outside the United States. Although the company previously reported record subscriber additions (18.9 million in Q4 2024), it chose not to release updated subscriber data this quarter. Analysts interpret this as a possible indication of slower subscriber growth in the near future. Significant leadership changes were also announced, with co-founder Reed Hastings stepping down as executive chairman to transition to a non-executive chair role. This move, the company explained, is “part of the natural evolution of our leadership structure and succession planning”.