Netflix's second-quarter 2025 financial results showcase impressive growth, exceeding market expectations. Revenue reached $11.08 billion, a 16% year-over-year increase. This strong performance comes alongside a net income of $3.1 billion.
Popular shows like Squid Game S3, Sirens, Ginny & Georgia S3, The Eternaut and Secrets We Keep, and films including Tyler Perry’s STRAW and Exterritorial contributed significantly to viewer engagement. The upcoming slate of releases is equally promising, with anticipated titles such as Wednesday S2, the Stranger Things finale, the Canelo-Crawford boxing match, Adam Sandler’s Happy Gilmore 2, Kathryn Bigelow’s A House of Dynamite and Guillermo del Toro’s Frankenstein set to premiere later in the year.
Netflix's redesigned TV homepage, the first major update in a decade, is now accessible on a wide range of devices and has already been adopted by 50% of subscribers. Co-CEO, President & Director Greg Peters reported positive performance metrics across all advertising markets, stating, “We see good performance metrics across all countries and the early results are in line with our expectations.” He also highlighted planned improvements in targeting, measurement, and ad personalization, with interactive features coming in the second half of the year.
The recently released Netflix Engagement Report (January-June 2025) reveals continued popularity for older Netflix Originals. Shows like Orange Is the New Black, Ozark, and Money Heist all surpassed 100 million hours viewed. The UK continues to be a strong content producer, with Adolescence taking the top spot as the most-watched show, boasting 145 million views. Other successful UK series include Missing You (58m views), Black Mirror Season 7 (31m views), and Dept. Q Season 1 (25m views).
Globally, Squid Game remains a powerhouse, accumulating 231 million views across all three seasons during the first half of 2025. Its final season alone garnered 72 million views in just four days, making it the third most-watched program of the period.