At NAB Show 2025, Qvest, a global leader in media solutions, will unveil the latest advancements in its sports broadcasting solution, TVXRAY. This platform already enhances live sports viewing with interactive overlays, real-time statistics, and personalized highlights all presented on a single screen. The exciting new feature is a powerful AI-driven monetization engine.
This new monetization feature, debuting at NAB Show 2025, leverages real-time AI analytics to seamlessly integrate dynamic banner and video advertisements, in-game transactions, and targeted sponsorship opportunities. This goes beyond traditional sponsorship, allowing broadcasters to engage fans directly during crucial game moments. For example, jersey purchase prompts during goal celebrations or player substitutions are now possible.
The platform utilizes a direct ad server connection, enabling dynamic and automated ad delivery. This ensures maximum impact and turns viewer engagement into a quantifiable revenue stream. Broadcasters can therefore maximize profitability and expand their monetization capabilities. TVXRAY is designed to appeal to modern viewing habits, particularly those of Gen Z, by consolidating real-time data, AI-generated highlights, and personalized alerts onto a single screen. This minimizes second-screen distractions and enhances audience retention.
Thanks to its plug-and-play SaaS architecture, TVXRAY easily integrates with existing OTT infrastructure, smart TVs, and mobile apps. This allows broadcasters to future-proof their platforms without major technical upgrades, making it an ideal solution for scalable and sustainable sports content delivery. “With TVXRAY’s new AI-powered monetization features, we are revolutionizing how broadcasters engage audiences and generate revenue,” said Tobias Fröhlich, Managing Director for Product at Qvest Engage. “By turning viewer interaction into a measurable opportunity, we’re helping our partners maximize profitability while delivering an immersive, personalized sports viewing experience.”
Beyond TVXRAY, Qvest will showcase its diverse portfolio, including solutions in Applied AI, OTT, Broadcast Transformation & Systems Integration, and Digital Media Supply Chain.