RTL AdAlliance has introduced its new self-service advertising platform, AdManager, providing advertisers a simplified way to access premium video inventory across numerous European broadcasters and digital media brands. This launch signifies a significant advancement in the advertising sector, streamlining the ad-buying process by offering direct access to pre-curated premium ad packages.
Advertisers can now effortlessly engage with audiences across various pan-European media channels, including addressable TV, connected TV, broadcaster video-on-demand, and streaming inventories. The platform eliminates prior obstacles to accessing premium, brand-safe video inventory, opening doors for advertisers—from small businesses to global enterprises—to connect with major European media brands such as RTL, Warner Bros. Discovery in Germany, and Viaplay in Finland.
AdManager allows advertisers to segment ad inventory with the same ease as social ad buying, without any extra fees. Brands can create, manage, and monitor campaigns in real-time, ensuring accurate targeting and maximum reach. The platform also facilitates the alignment of campaigns with premium entertainment segments, leveraging major events like sporting tournaments, holidays, and cultural happenings.
The phased rollout will encompass key European markets, including Germany, Italy, Spain, the Nordics, and France. “Today, advertisers and agencies have a fundamental need for simplicity in European media buying. By introducing the AdManager by RTL AdAlliance, we take a significant step to make navigating through our total video universe in all European markets as simple as possible, providing key information, guidance for media planning and buying: Reach the audiences you want, pay only for what has been delivered, and access all relevant campaign information with just a few clicks,” stated Oliver Vesper, CDO and Deputy CEO of RTL AdAlliance.
Developed in partnership with DanAds, a self-serve ad tech infrastructure provider, the platform is supported by RTL Group’s adtech business, smartclip, ensuring a fully automated buying process via integration with its adserver, smartx. Local RTL AdAlliance offices offer personalized support to brands and agencies throughout the onboarding and campaign execution phases.