Telenor Expands Use of ADB's Graphyne Platform in Sweden and Finland

Telenor has extended the adoption of ADB’s graphyne system to its TV services in Sweden and Finland. This collaboration aims to unify the TV platform used by the operator, streamline management processes, reduce operational costs and time to market, and deliver video services from a single system to a large and growing subscriber base.

As part of this collaboration, ADB will further develop and integrate the Swedish and Finnish operations with the extended graphyne solution, enabling Telenor to manage all its deployments from a single multi-tenant ADB system. It will also enable appropriate configuration and customization for each country individually through a common dashboard to maintain the operator’s TV brand recognition in their respective markets.

“Moving our TV operations to one common platform is an important step in Telenor’s strategic move to have one consolidated team for TV product, technology and content across the Nordics. This will ultimately provide more value for our customers and will ensure a more efficient operation across the region. Based on the successful deployment of the ADB system in our Norwegian TV offering, we are excited to extend the platform to ensure seamless execution and ensure the best customer experiences across Telenor’s Nordic footprint,” said Emil Hansen, Vice President, Head of TV, Telenor Nordics.

“We are excited about the success of our graphyne® solution in Norway, and leverage on it to lead Telenor to expand it for its utilization for video services in Sweden and Finland. For our client, this represents an investment in a proven future-proof platform, optimizing costs and processes. For us, it is an opportunity for further development of the graphyne® system to meet the expectations of multiple markets within a single deployment,” said Philippe Lambinet, CMO at ADB.

ADB’s graphyne® is a video management system that seamlessly aggregates the operator’s own content including live channels, recordings, catchup, and VOD libraries, along with 3rd party streaming services into one platform.