The global TV market is expected to see only minimal growth in the coming years, according to Omdia’s quarterly TV Sets Market Tracker. However, a significant exception is the ultra-large TV segment, with screens measuring 80 inches and above. This segment is projected to experience a remarkable 44% increase over the next five years.
Omdia attributes this expansion to two key factors: falling prices of ultra-large LCD TVs and advancements in backlight technology. “Considerably lower prices for ultra-large TVs are making this premium category accessible to many more consumers,” explains Matthew Rubin, Principal Analyst, TV Set Research, Omdia. “This stark change in pricing dynamics is being driven by a combination of manufacturing efficiencies and Chinese brands prioritizing market share and brand visibility over profitability in the $1000-plus premium segment.”
While overall global annual TV shipments are projected to rise modestly from 209 million units in 2025 to 211 million in 2029, the ultra-large TV market is a different story. Shipments of TVs 80 inches and larger are forecast to increase from 9 million units in 2025 to over 13 million by 2029. China and North America will remain the dominant markets for these larger screens, accounting for 54% and 28% of volume, respectively, by 2029. Even Western Europe, traditionally a market for smaller screens, is expected to see growth in this segment.
The emergence of RGB technology is another factor influencing the market. While initially expensive – as evidenced by Hisense’s €24,999 116” RGB TV – costs are predicted to fall rapidly. This technology could mirror the trajectory of mini LED, initially a premium feature but now found in mid-range sets. RGB offers advantages like up to 100% color coverage of BT.2020 and avoids cost-scaling issues associated with larger screens.