«Че (+4ч)» is a television channel that positions itself as a channel for «real men». Its content focuses on topics that, according to its creators, correspond to the interests, principles, and values of men.

The channel's programming includes projects about men's hobbies, interests, and professions, sporting events, and cycles of popular science programs. In addition, «Че (+4ч)» offers viewers high-quality films and series, both foreign and domestic.

The channel broadcasts programs with a four-hour lead from Moscow time.