«Pershy Zakhidny» is a Ukrainian television channel that began broadcasting in 2016. Before that, it was known as «Lviv-TB».
«Pershy Zakhidny» television channel has united a professional team of like-minded people around it: experienced, successful television professionals who have long represented the information space of Lviv region on the central channels of Ukraine.
The «Pershy Zakhidny» team has developed its own concept for the channel, aimed at a wide audience – both in Lviv region in particular and in Western Ukraine in general.
Having purchased modern television equipment and built a new television studio in the historic part of the city, «Lviv-TB» became an active player in the television market.
«Life – as it is» – this expression, close to every resident, is key for the creators of the new «Pershy Zakhidny». Together with the channel, viewers will be the first to learn about the most important things, learn how to protect their rights, empathize with the heroes of television programs and most importantly – get positive emotions.
The channel intends to go from a small local studio to an authoritative national broadcaster, firmly establishing itself as the most dynamic television channel in Lviv region.
