Plus Plus is an entertainment and educational television channel for families with preschool and school-aged children. The channel broadcasts the best of world animation, beloved by all generations of Soviet cartoons from Soyuzmultfilm and Disney, as well as educational and informative programs.

“We strive to create quality content for the channel, not to make it a substitute for a nanny when parents put their child in front of the TV and just turn on cartoons. Plus Plus has a different purpose. It is aimed at joint viewing of parents with children - when the whole family gathers around the TV. This way, parents spend more time with their children and begin to understand each other better. Our goal is to make the channel interesting not only for children, but also for their parents,” says Natalia Vashko, the channel's general producer.