«NPO 1» is the flagship channel of the Netherlands Public Broadcasting (NPO), a public service broadcaster responsible for providing television and radio services in the Netherlands. It is one of the three main channels of the NPO, along with «NPO 2» and «NPO 3», and is available free-to-air nationwide.

The channel broadcasts a diverse range of programming, catering to a wide audience. This includes news, dramas, documentaries, entertainment shows, and sports. It is known for its high-quality programming and its commitment to public service broadcasting.

«NPO 1» is a significant part of Dutch media landscape, playing a crucial role in informing and entertaining the public. The channel's programming often reflects Dutch culture and society, and it is a platform for showcasing local talent and creativity.