«7 tv» is a Russian entertainment television channel that broadcasts around the clock. The name «7 tv» is not accidental. In the language of numbers, 7 means Divine intervention in human destiny. Since ancient times, «seven» has been considered a number of luck and fortune, it is the most «magical» of numbers, embodying wisdom, holiness and secret knowledge, the study of the unknown and invisible. It is no coincidence that it appears in many tales and legends. Seven days of the week, seven colors of the rainbow, seven wonders of the world, seven notes, the seventh heaven! Seven is everywhere! Thus, the name itself - «7tv» - reveals the overall concept of the television channel.