«CCTV 4 Asia» is a television channel that is part of China Central Television (CCTV), China's national public broadcaster. It broadcasts in Mandarin Chinese and is primarily aimed at viewers in Asia, offering a variety of programming that caters to their interests and needs.

The channel features a wide range of content, including news, documentaries, and entertainment programs. Its news coverage focuses on both domestic and international affairs, providing viewers with insights into current events in China and around the world. The channel's documentaries explore various aspects of Chinese culture, history, and society, offering viewers a deeper understanding of the country's rich heritage and its evolving landscape.

«CCTV 4 Asia» also broadcasts a variety of entertainment programs, including dramas, comedies, and music shows. These programs showcase both traditional and modern Chinese entertainment, providing viewers with a glimpse into the diverse and vibrant cultural scene in China.

The channel's programming is designed to appeal to a diverse audience in Asia, offering a mix of informative and entertaining content that reflects the region's diverse cultural and linguistic landscape. Through its programming, «CCTV 4 Asia» aims to connect viewers with Chinese culture, provide them with valuable news and information, and entertain them with a wide array of engaging programs.