ITV 1 Yorkshire East is a regional variation of the ITV network, a major television broadcasting company in the United Kingdom. It focuses on providing localized content, news, and programming for viewers in the East Yorkshire region of England.

As part of the ITV network, ITV 1 Yorkshire East airs a blend of popular programming, including dramas, comedies, reality shows, and documentaries. However, it also offers unique regional content tailored to the interests and needs of its local audience. This includes local news broadcasts, regional sports coverage, and community-based programs that showcase the culture, events, and personalities of East Yorkshire.

The channel's programming schedule often features a mix of national and regional content, ensuring a balance between broader appeal and local relevance. ITV 1 Yorkshire East plays a significant role in informing and entertaining the residents of East Yorkshire, offering a platform for local voices and stories.