ITV 1 West Country South West is a regional variation of the ITV network, a commercial television network in the United Kingdom. The channel broadcasts to the South West of England, specifically to the regions of Bristol, Gloucestershire, Somerset, Devon, and Cornwall.

ITV 1 West Country South West offers a diverse range of programming, including popular shows, news, documentaries, and local content. The channel aims to cater to the interests of viewers in the South West, focusing on stories and issues that are relevant to the region. It often features local presenters and reporters, providing a unique perspective on events and happenings in the area.

As part of the ITV network, ITV 1 West Country South West also broadcasts national programs, such as popular dramas, comedies, and entertainment shows. The channel's schedule typically includes a mix of regional and national content, offering a comprehensive entertainment experience to its viewers.