«Sony Yay!» is a popular Indian children's entertainment channel owned and operated by Sony Pictures Networks India. Launched on October 25, 2013, the channel offers a diverse range of programming designed specifically for young audiences.

The channel's programming lineup includes a variety of animated shows from popular international franchises and original productions. These shows often feature beloved characters and storylines that engage and entertain children.

In addition to animation, «Sony Yay!» also broadcasts live-action series that cater to different age groups. These shows often explore themes of friendship, family, adventure, and social responsibility, providing valuable lessons for young viewers.

Furthermore, «Sony Yay!» recognizes the importance of educational programming and incorporates educational elements into its shows. These elements aim to make learning fun and engaging for children, encouraging them to explore new concepts and develop their cognitive skills.

«Sony Yay!» has become a significant player in the Indian children's television market, providing entertaining and engaging content that captures the imagination of young viewers. The channel's diverse programming lineup and commitment to quality have made it a favorite among families across India.