«Hit FM» is a prominent Russian radio station known for its diverse playlist of popular music. It caters to a broad audience with its focus on current hits, chart toppers, and a wide range of genres. The station's programming features a mix of well-known and emerging artists, ensuring a fresh and engaging listening experience.

Listeners can expect to hear a variety of musical styles on «Hit FM», from upbeat pop and catchy dance tracks to soulful R&B and energetic hip-hop. The station often incorporates special segments and features, such as interviews with artists, behind-the-scenes insights into the music industry, and listener-driven contests. These elements contribute to the station's popularity and its ability to connect with its audience.