«Prime TV Zambia» is a privately owned television channel that was launched in 2014. It is one of the most popular television channels in Zambia, known for its comprehensive news coverage and diverse programming.

The channel's programming includes a wide range of genres, including news, current affairs, documentaries, entertainment, and sports. «Prime TV Zambia» is known for its strong commitment to investigative journalism and its coverage of social issues.

In addition to its regular programming, «Prime TV Zambia» also broadcasts live events, such as political rallies, sporting events, and music concerts. The channel has become a significant platform for public discourse and information dissemination in Zambia.