«Che! (+7ч)» is a Russian federal television channel that began broadcasting on October 17, 2011, replacing DTV. The channel is known for its focus on entertainment content, which includes original programs of its own production, popular Western and Russian series, as well as various reality shows.

A key feature of «Che! (+7ч)» is its focus on adult audiences who are looking for entertainment with substance, rather than simply wanting to «laugh it off». The channel positions itself as the «first unserious channel for adult audiences», offering an alternative perspective on events, self-irony and entertaining content with elements of satire.

On the air of «Che! (+7ч)» you can find action-packed shows with stars, sketch shows, television journalism about life in the capital and regions, as well as reality shows of various formats. Among the popular projects of the channel is «Mom in Law» with Dmitry Nagiyev, where 14 brides try to choose from 7 grooms and get the blessing of their mothers.

«Che! (+7ч)» is also known for inviting not only well-known media personalities, such as Dmitry Nagiyev, Mikhail Porechenkov, Bogdan Titomir and Alexander Revva, to participate in its projects, but also Internet stars, including Maxim Golopolos, host of popular YouTube video reviews «+100500», as well as Vladimir Vinogradov, who became famous throughout the Runet for his army stories.

An important feature of «Che! (+7ч)» is that the channel broadcasts 7 hours ahead of Moscow time.