«Zee Keralam» is a prominent Malayalam-language general entertainment channel in India, catering to the diverse tastes of audiences in Kerala and beyond. The channel is known for its diverse programming lineup, encompassing a wide range of genres, including movies, serials, reality shows, and news.

One of the key strengths of «Zee Keralam» lies in its strong emphasis on showcasing high-quality Malayalam films, both new releases and classics, attracting a large audience that enjoys the rich heritage of Malayalam cinema. The channel also features a variety of popular soap operas, known locally as «serials,» that have captivated viewers with their compelling storylines and relatable characters.

Beyond its entertainment programming, «Zee Keralam» also provides viewers with news and current affairs updates, keeping them informed about events happening in Kerala and around the world. The channel's commitment to delivering a mix of entertainment and informative content has contributed to its popularity among viewers in Kerala.