«Heart 90s» is a popular UK radio station that specializes in playing music from the 1990s. It is part of the larger «Heart» radio network, known for its contemporary hit music programming. «Heart 90s» caters to a nostalgic audience who enjoy revisiting the iconic sounds and artists of that decade. The station features a diverse mix of genres, including pop, rock, R&B, and dance, playing hits from artists like Spice Girls, Oasis, Backstreet Boys, and Mariah Carey.

The programming on «Heart 90s» typically revolves around playing popular songs from the 1990s, with occasional themed shows or special features. The station may also incorporate segments dedicated to reminiscing about the era, playing interviews with artists, or showcasing lesser-known gems from the decade. The emphasis is on creating a familiar and enjoyable listening experience for fans of 90s music.

«Heart 90s» is a successful example of a nostalgia-driven radio format, appealing to a broad audience who grew up listening to the music of that era. It provides a platform for fans to reconnect with their favorite songs and artists, while also introducing younger generations to the music of the 1990s.