«NRJ 12» is a French private national television channel, launched on March 31, 2005. Owned by the NRJ Group, it is a prominent player in the French media landscape, targeting a primarily young adult audience with its programming.

The channel's schedule is characterized by a diverse mix of content, including popular reality TV shows, many of which are adaptations of international formats. US series, both acquired and original productions, form another significant part of its lineup, catering to its target demographic's interest in American entertainment. Additionally, «NRJ 12» features a selection of movies, encompassing various genres, to appeal to a broad audience.

Over the years, «NRJ 12» has established itself as a popular destination for young viewers seeking light entertainment and escapist programming. Its focus on reality TV, in particular, has resonated with French audiences, contributing significantly to its success. However, the channel has also faced criticism for its emphasis on this genre, with some arguing that it lacks substance and promotes superficial values.

Despite these criticisms, «NRJ 12» remains a significant force in French television, consistently attracting a sizable viewership. Its ability to tap into the preferences of its target demographic has been instrumental in its enduring popularity. Whether embracing popular trends or introducing new formats, «NRJ 12» continues to evolve and adapt to the ever-changing media landscape, solidifying its position as a key player in French entertainment.