On October 26, 2017, the ID Xtra channel was rebranded – it began broadcasting under the name ID Investigation Discovery, changed its look and positioning. On October 31, 2017, Discovery Science will appear in a new design – it is acquiring a more modern and technological style, close to the young audience. This was announced by the company “Media Alliance”.
ID Investigation Discovery has started broadcasting under the slogan “In Search of Truth” and will tell about investigations of real crimes. The channel broadcasts exciting stories, reconstructions of events based on authentic archival materials and interviews.
Discovery Science will broadcast under the slogan “Science is us”, inspiring those who will change the future. Today, a typical scientist is more like Elon Musk than Albert Einstein, and the channel will appeal to a younger audience – men and women aged 18 and over who are interested in science and the structure of the world.