«Alfa Music Now» is a music channel that broadcasts a wide range of genres, appealing to a diverse audience with its eclectic mix of popular hits and emerging artists. The channel features a mix of music videos, live performances, and curated playlists designed to cater to different moods and preferences.

Viewers can enjoy a range of musical styles, from pop and rock to indie, electronic, hip hop, R&B, classical, jazz, and world music. The channel also regularly features new releases, ensuring that listeners stay up-to-date with the latest musical trends.

«Alfa Music Now» aims to provide a platform for both established and emerging artists, promoting a diverse range of musical talent. The channel often features special programs highlighting specific genres or artists, offering viewers in-depth explorations of musical movements and cultural influences.